Web design is a Web development process for creating a website that focuses on aesthetic factors like layout, information flow, and everything else related to the visual aspects of the UI/UX(User Interface and User Experience). Web design makes use of various programs and tools in order to achieve the intended look. In order to create a winning design, Web designers need to think about their audience, the purpose of the website and the visual appeal of the design.
Most websites are created by using a coded language called Hypertext Markup Language (HTML). In order for a website to be successfully displayed on the client browser, it needs to follow the rules of this language. HTML tags identify the website’s content for every page. Cascading Style Sheets (CSS) is then used to define the overall visual appearance of each page. The result is based on the combination of these elements.
Web design refers to the design of websites that are displayed on the internet. It usually refers to the user experience aspects of website development rather than software development. Web design used to be focused on designing websites for desktop browsers; however, since the mid-2010s, design for mobile and tablet browsers has become ever-increasingly important.
Two of the most common methods for designing websites that work well both on desktop and mobile are responsive and adaptive design. In responsive design, content moves dynamically depending on screen size; in adaptive design, the website content is fixed in layout sizes that match common screen sizes. Preserving a layout that is as consistent as possible between devices is crucial to maintaining user trust and engagement.
A good web design is easy to use, aesthetically pleasing and suits the user group and brand of the website. Many webpages are designed with a focus on simplicity, so that no extraneous information and functionality that might distract or confuse users appears. As the keystone of a web designer’s output is a site that wins and fosters the trust of the target audience, removing as many potential points of user frustration as possible is a critical consideration.